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Institutional Web Support Services (IWSS) at Illinois State University

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Analyze Your Site's Traffic

IWSS can analyze your Web site's visitor traffic and effectiveness by combining your site's server logs and analytical Web site software. We can run a report on your site's server logs, analyze and summarize the data, and present the findings in a textual and graphical report to your Web site's developer and the main department.

If you would like to assess your Web site's performance, contact IWSS to set up a meeting with our staff.

The Web site analytical software can identify:

  • The site’s average page views per day (by day of the week & by hour)
  • The amount of time visitors stay at the site or on specific pages
  • New visitors or returning visitors
  • Correlations between site changes and an increase/decrease in site traffic
  • The most/least popular pages on the Web site
  • The Web sites that referred visitors to the site
  • The paths visitors most often follow when visiting the site
  • The site’s top entry requests
  • The site’s top exit pages, and much more...