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Institutional Web Support Services (IWSS) at Illinois State University

The IWSS Approach to Web Design

IWSS is happy to assist clients in creating or rebuilding Web sites. While you are working with us, we will guide you step by step through the redesign process. The steps below are a basic overview of our approach to Web design.

To learn more, please read about your group's role in the development process, or contact IWSS to set up an initial meeting to discuss your Web site.

step 1: Clarify the Goals for Your Site

During our initial meeting and planning stage we will look at the navigation, readability, and accessibility of your current site. We will ask you how you would like to improve the site. We can also analyze your site traffic to determine what your visitors are looking for, and how they currently use your site.

step 2: Organize Your Navigation

Our staff will examine your content from your audience's perspective and help you develop the most logical navigational structure, using a paper storyboard (PDF), for your audience.

step 3: Enhance Your Content

Some sites are informational, some are persuasive, and others are a combination of the two. We can examine your audience to determine the right balance for your site, and will edit content with this balance in mind.

step 4: Make Your Project More Manageable

We can help you keep the project on task by breaking the work into smaller, manageable activities. This will help you avoid typical pitfalls and develop your site as efficiently as possible. If you have a deadline for the project, please let us know during the initial meeting.

step 5: Develop a Design

IWSS will use your input and themes from any of your existing brochures to create the design that best represents your group. Your site will be most successful if you take a "big picture" approach to Web design. Remember that small details like colors can be changed. You can evaluate the effectiveness of your design by asking yourself the following questions:

  • Does this design best represent the public image of my group?
  • Has this site been designed in a way that allows my office to use the site for most, if not all, marketing efforts?
  • Will this design handle future changes to the site?
  • Is there any current print material that needs to reflect the Web page design (or vice versa)?

Throughout the Project

There are many other things we do along the way to improve your Web site and make the site design process easier for you. Here are a few examples:

  • Empower you, the maintainer of your site: Throughout development, our staff will teach you basic Web-editing practices so that your site can remain up-to-date and accessible long after your work with us is complete.
  • Add special features: IWSS can also create online surveys, interactive forms, database applications, and much, much more. These elements will be developed by our staff and will not require any specialized knowledge for you to maintain.
  • Make your site accessible to all users: Our eStoryboard, the frame we use for all of our projects, contains built-in features for persons with disabilities, as well as code that formats your Web pages for printing.